Kim Kardashian is GQ’s ‘Men of the Year’ cover hero for 2023, and there’s a significant reason for it.
Every year, the popular magazine selects deserving individuals to win honors at its highly anticipated awards ceremony.
Previous recipients include, among others, British rapper Stormzy, Lord of the Rings actor Ian McKellen, and Andrew Garfield.
This year’s honorees include Travis Scott and Euphoria fave Jacob Elordi, as well as Kim Kardashian.
Confused? You’re not by yourself.
In her cover photographs, the mother-of-four wears an 80s-inspired costume while carrying a bag of Cheetos.
Another photo shows the singer seated at a desk and answering the phone in a posh office.
Following her GQ cover debut, many rushed to X to express their feelings, mostly befuddlement.
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“Who ever thought they would see the day when Kim Kardashian graced the cover of the GQ ‘Men of the Year’ issue?” said one audience member.
“What’s going on, bruhh?” “This makes no sense,” said another.
“Does she look like a man?” “Y’all have already perplexed us,” a third added.
“THIS IS HIGHLY RIDICULOUS,” said another.
Others, however, had come to see Kardashian’s magazine cover.
“Kylie Jenner is the year’s innovator for a two-week-old brand, and now Kim Kardashian is GQ’s man of the year?” “There’s nothing this family can’t do; wow, I’m so impressed,” one user remarked.
“She actually looks better than the year’s men.” “She’s stunning,” said a second.
Meanwhile, someone else inquired, “It’s 2023; why isn’t everyone doing it?”
Despite the criticism, there is a reason she is on the cover.
One of the primary reasons Kardashian is expected to be the cover star is because her multibillion-dollar company, Skims, is going to launch its own menswear line.
Before the product ever hits stores, the business mogul has agreed to become the NBA’s “Official Underwear Partner.”
I had no idea that was a thing. Neither do I.
Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander are among the athletes who have modeled for her.
Skims has also collaborated with Swarovski Diamonds as if that wasn’t enough to keep Kardashian busy.
The collection debuted last week, with prices ranging from $48 to a whopping $95,000.
*modifies the ‘sort by’ category to show the lowest price first*
Who knows what industry Kardashian may tackle next?